BSides Charlotte

Primary Responsibilities:

• Oversee all communications channels and messaging
• Manage relationships with media and press
• Handle press inquiries and media relations
• Manage all social media accounts (Twitter/X, LinkedIn, BlueSky, etc)
• Monitor social media trends and conversations
• Track social media metrics and engagement
• Engage with community members and respond to inquiries
• Maintain and update BSides Charlotte website
• Ensure website security and performance
• Implement new features and functionality as needed
• Manage domain registration and hosting
• Develop and execute marketing campaigns for events
• Work with Board of Directors on annual major event theme selection
• Create or work with designers to create promotional materials and graphics
• Coordinate advertising and promotional partnerships
• Track marketing effectiveness and ROI
• Support sponsor visibility initiatives

Key Activities:

• Develop communications calendar and content strategy
• Draft and distribute press releases
• Coordinate interviews and media appearances
• Manage crisis communications if needed
• Track media coverage and communications metrics
• Perform regular website updates and maintenance
• Monitor website for security risks and address them in a timely fashion
• Monitor website analytics and performance
• Troubleshoot technical issues
• Update event information, schedules, and speaker bios
• Ensure mobile responsiveness and accessibility
• Backup website data regularly
• Design or work with designers to create flyers, digital ads, and promotional materials
• Coordinate email marketing campaigns
• Develop marketing timeline and promotional schedule
• Work with Community Outreach Lead on cross-promotion opportunities
• Create content for social media campaigns
• Work with the Registration & Check-In Lead to track event registration and ticket sales metrics
• Ensure events published to all relevant calendars and boards

Skills Required:

• Excellent writing and editing abilities
• Media relations experience
• Strategic communications planning
• Brand management understanding
• Social media platform expertise
• Content creation and copyrighting
• Community management
• Responsiveness and engagement orientation
• Web development experience (HTML, CSS, JavaScript)
• Content management system knowledge
• Basic security awareness
• Marketing strategy and campaign management
• Graphic design abilities
• Understanding of target audience
• Analytics and metrics tracking
• Creative thinking
• Problem-solving abilities

Time Commitment:

• Varies by role and proximity to events
• Expect increased time commitment as events approach
• Most year-round roles: 2 – 5 hours per week
• Event days typically require full-day commitment

Reports To: Operations Director (Kyle Fletcher)