Marketing Lead
Primary Responsibilities:
- Develop and execute marketing campaigns for events
- Work with Board of Directors on annual major event theme selection
- Create or work with designers to create promotional materials and graphics
- Coordinate advertising and promotional partnerships
- Track marketing effectiveness and ROI
- Support sponsor visibility initiatives
- Collaborate closely with greater Communication & Press team to ensure successful marketing and promotional activities
Key Activities:
- Design or work with designers to create flyers, digital ads, and promotional materials
- Coordinate email marketing campaigns
- Develop marketing timeline and promotional schedule
- Work with Community Outreach Lead on cross-promotion opportunities
- Create content for social media campaigns
- Track registration and ticket sales metrics
- Ensure events published to all relevant calendars and boards
Skills Required:
- Marketing strategy and campaign management
- Graphic design abilities
- Understanding of target audience
- Analytics and metrics tracking
- Creative thinking
Time Commitment:
- Varies by role and proximity to events
- Expect increased time commitment as events approach
- Most year-round roles: 2 – 5 hours per week
- Event days typically require full-day commitment
Reports To: Communications & Press Manager